The Story Behind the Cakes

The people. The flavors.
The emotion.

A Vision in Every Slice

Fadie Cakes is not just a dessert brand – it’s a movement born from emotion, shared in flavor. What started as honest kitchen experiments turned into something much bigger. Our cakes aren’t mass-produced—they’re handcrafted narratives, each one filled with purpose and personality.

Team: Fadie Musallet

Meet Fadie!

The Man Behind the Cakes:

Fadie Musallet

Founder & CEO

Some people are born with a sweet tooth… Fadie was born with a cake compass.
Maybe it’s because his birthday always lands on Thanksgiving weekend, a holiday all about gratitude, love, and giving. And that’s exactly what Fadie has lived his whole life.
Before Fadie Cakes ever existed, Fadie was already known across the UAE as the guy who gives. The founder of The Giving Family, the largest charity in the UAE outside the government, he has helped feed over 1 million laborers and less fortunate people around the world. His belief has always been simple: we are all created one, and we all deserve joy.

And for Fadie?
Joy = cake.

From New York to Tokyo to Paris, he has traveled the world searching for the perfect slice. Ask him about cake and he’ll light up like it’s his birthday – because to him, every birthday is really about one thing: the cake.
So it was only a matter of time before Fadie launched something sweet of his own…
Welcome to Fadie Cakes, where flavor, fun, and heart come together.

Fadie Team: Chef Nouel
Chef Nouel

Head Pastry & Product Innovation

The Artist of Flavor

Chef Nouel brings world-class pastry expertise to the table – literally. He joined Fadie Cakes to push the boundaries of what a Bundt Cake could be. Every recipe is a result of intuition, skill, and countless hours of flavor innovation.

Bundt Cake Red Velvet | Fadie Cakes
Our Promise:
Buy One, Feed One

Here’s what makes Fadie Cakes different:
For every cake you buy, we give a Fadie Cake to a labor worker. Because no one should build a city without getting to enjoy the sweetness of it.

And the best part?

Every new flavor is first tasted by the labor workers themselves!
Simple. Fair. Human.
Because we all deserve access to the same joy, the same treats, the same moments that bring us together.

Fadie Cakes:
The Cakes that bring us together

This isn’t just dessert.
It’s connection.
It’s celebration.
It’s giving.
It’s cake with a purpose.
And it’s only the beginning.

Bundtkin Lemon | Fadie CakesWelcome to the sweetest movement in the world.